Description: Marketing research :

Main Author:	Malhotra
Language:	English
Published:	New Jersey: Prentice-Hall, 1999.
Edition:	3rd ed.
Subjects:	Marketing research. Marketing research -- > Methodology.

Physical Description:	xxvii, 115 p.: ill.; 26 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0130830445