Kotler, P. (1999). Marketing management: An Asian perspective (2nd ed.). Singapore: Prentice-Hall.
Chicago Style CitationKotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Singapore: Prentice-Hall, 1999.
MLA CitationKotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Singapore: Prentice-Hall, 1999.
Warning: These citations may not always be 100% accurate.