00750cam a2200217 7i4500 0000007451 20080410090000.0 0750680121 (pbk) HF5415 .R36 2006 Ranchhod, Ashok Strategic marketing in practice 2006-2007 Ashok Ranchhod and Ebi Marandi. Amsterdam: Elsevier, 2006. xi, 371p.: ill.; 30cm. Professional Postgraduate Diploma in Marketing 2006-2007 Cover title: The official CIM coursebook Includes bibliographical references and index Marketing Consumers Marandi, Ebi The Chartered Institute of Marketing 0000014214 Book Open Shelf HQ Library