Gale, B. T., & Wood, R. C. (1994). Managing customer value: Creating quality and service that customers can see. New York: The Free Press.
Chicago Style CitationGale, Bradley T., and Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customers Can See. New York: The Free Press, 1994.
MLA CitationGale, Bradley T., and Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customers Can See. New York: The Free Press, 1994.
Warning: These citations may not always be 100% accurate.