Cover Image

Managing customer value : creating quality and service that customers can see

Main Author: Gale, Bradley T.
Other Authors: Wood, Robert Chapman
Published: New York: The Free Press, 1994.
Subjects:
Quality of products -- > Evaluation
Consumer satisfaction -- > Evaluation
Marketing -- > Management

HQ Library

Call Number: HF5415 157 G34 1994
Accession Item Category Format Status Notes
0000014342 Open Shelf Book AVAILABLE

Similar Items