Description: Dictionary of marketing terms

Main Author:	Shapiro, Irving J.
Published:	Totowa, N.J.: Littlefield, Adams & Co., 1981.
Edition:	4th ed.
Subjects:	Marketing -- > Dictionaries

Item Description:	First - 3rd ed. published under title: Marketimg terms
Physical Description:	276p.; 24cm.
ISBN:	0822603632 (pbk)