Aaker. (1998). Developing business strategies (5th ed.). New York: John Wiley.
Chicago Style CitationAaker. Developing Business Strategies. 5th ed. New York: John Wiley, 1998.
MLA CitationAaker. Developing Business Strategies. 5th ed. New York: John Wiley, 1998.
Warning: These citations may not always be 100% accurate.