Engel, Warshaw,, & Kinnear. (1983). Promotional strategy: Managing the marketing communications process (5th ed.). Homeword, Ill.: Richard R. Irwin.
Chicago Style CitationEngel, Warshaw, and Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 5th ed. Homeword, Ill.: Richard R. Irwin, 1983.
MLA CitationEngel, Warshaw, and Kinnear. Promotional Strategy: Managing the Marketing Communications Process. 5th ed. Homeword, Ill.: Richard R. Irwin, 1983.
Warning: These citations may not always be 100% accurate.