Promotional strategy : managing the marketing communications process
| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
Homeword, Ill.:
Richard R. Irwin,
1983.
|
| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
HQ Library
| Call Number: |
HF5415 E65 1983 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 0000008556 | Open Shelf | Book | AVAILABLE |