Promotional strategy : managing the marketing communications process
| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
Homeword, Ill.:
Richard R. Irwin,
1983.
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| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xv,655p.: ill. (some col.); 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 025602846X |