Marketing in practice 2006-2007

Main Author: Curtis, Tony
Corporate Author: The Chartered Institute of Marketing
Published: Amsterdam: Elsevier, 2006.
Series:Professional Certificate in Marketing 2006-2007
Subjects:
Item Description:Includes index
Cover title: The official CIM coursebook
Physical Description:xii, 380p.: ill.; 30cm.
ISBN:0750680084 (pbk)