Marketing environment 2006-2007

Main Author: Oldroyd, Mike
Corporate Author: The Chartered Institute of Marketing
Published: Amsterdam: Elsevier, 2006.
Series:Professional Certificate in Marketing 2006-2007
Subjects:
Item Description:Cover title: The official CIM coursebook
Includes index
Physical Description:xii, 345p.: ill.; 30cm.
ISBN:0750680067 (pbk)