Strategic marketing decisions 2006-2007

Main Author: Doole, Isobel
Corporate Author: The Chartered Institute of Marketing
Other Authors: Lowe, Robin
Published: Amsterdam: Elsevier, 2006.
Series:Professional Postgraduate Diploma in Marketing 2006-2007
Subjects:
Item Description:Cover title: The official CIM coursebook
Includes index
Physical Description:xi, 306p.; 30cm.
ISBN:075068013X (pbk)