Marketing management : analysis, planning, and control
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| Published: |
Englewood Cliffs, N. J.:
Prentice-Hall,
1984.
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| Edition: | 5th ed. |
| Series: | The Prentice-Hall series in marketing
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| Subjects: |
| Physical Description: | xxi, 792p.: ill.; 25cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0876923546 (pbk) |