Marketing research : an applied orientation

Main Author: Malhotra
Language:English
Published: New Jersey: Prentice-Hall, 1999.
Edition:3rd ed.
Subjects:
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020 0 0 |a 0130830445  
090 0 0 |a HF5415.2   |b .M29 1999 
100 1 0 |a Malhotra  
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra. 
250 0 0 |a 3rd ed. 
260 0 0 |a New Jersey:   |b Prentice-Hall,   |c 1999. 
300 0 0 |a xxvii, 115 p.:   |b ill.;   |c 26 cm.. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing research.  
650 0 0 |a Marketing research --   |x Methodology.  
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