Description: Principles of marketing

Main Author:	Kotler, Philip
Published:	Englewood Cliffs, N. J.: Prentice-Hall, 1986.
Edition:	3rd. ed.
Subjects:	Marketing

Physical Description:	xxiv, 774p.: ill. (some col.); 25cm.
Bibliography:	Includes bibliographical references and indexes
ISBN:	0876924526