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Classic failures in product marketing : marketing principles violations and how to avoid them

Main Author: Hendon, Donald W.
Published: Petaling Jaya, Selangor: Hardknocks Factory, 1989.
Subjects:
Product management -- > United State
Business failures -- > United State
New products -- > United State
Marketing -- > United State
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HQ Library

Call Number: HF5415 15 H46 1989
Accession Item Category Format Status Notes
0000013067 Open Shelf Book AVAILABLE

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