Classic failures in product marketing : marketing principles violations and how to avoid them

Main Author: Hendon, Donald W.
Published: Petaling Jaya, Selangor: Hardknocks Factory, 1989.
Subjects:
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020 0 0 |a 9839323369  
090 0 0 |a HF5415.15   |b .H46 1989 
100 1 0 |a Hendon, Donald W.  
245 1 0 |a Classic failures in product marketing :   |b marketing principles violations and how to avoid them   |c by Donald W. Hendon. 
260 0 0 |a Petaling Jaya, Selangor:   |b Hardknocks Factory,   |c 1989. 
300 0 0 |a 378p.:   |b ill.;   |c 23cm. 
650 0 0 |a Product management --   |z United State  
650 0 0 |a Business failures --   |z United State  
650 0 0 |a New products --   |z United State  
650 0 0 |a Marketing --   |z United State  
852 |a NM 
999 |a 0000013067  |b Book  |c Open Shelf  |e HQ Library