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Classic failures in product ma...
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Classic failures in product marketing : marketing principles violations and how to avoid them
Main Author:
Hendon, Donald W.
Published:
Petaling Jaya, Selangor:
Hardknocks Factory,
1989.
Subjects:
Product management --
>
United State
Business failures --
>
United State
New products --
>
United State
Marketing --
>
United State
Holdings
Description
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Physical Description:
378p.: ill.; 23cm.
ISBN:
9839323369
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